On the occasion of Mumbai's iconic Italian eatery Alfredo's Juhu celebrating its 25th anniversary, we decided to give it a typographic makeover. The owners were game for it, so we sprinkled an Italian vibe and tossed a lot of Herb Lubalin design sensibility onto it. This custom typography is now a part of Alfredo's identity and restaurant collateral. And it all happened because of that one hand drawn sketch.
Images by: Siebe Warmoeskerken, Jack Young, Gaelle Marcel and Bogdan Dada (via Unsplash).