About

The Studio

Photography by: Nitin Sapkale

Chandan Mahimkar Design Studio

An uber-speciality studio where we deliver the ultimate brand journey, from its origin to its maturity.

Working independently and in collaboration,
to create impactful brand etymos for restaurants & retail, large & small businesses, hospitality & travel, F&B & FMCG, fashion & luxury, magazines, advertising & design agencies.

Services

Brand Identity
Branding Strategy

Design Strategy

Logo Design

Nomenclature

Packaging

Signage

Posters

Custom Typography & Lettering

Creative Direction

Art Direction

Coffee Table Books

Space Design

Environmental Graphics
Publication

Photography

Background

Chandan Mahimkar is an alumnus of Sir J.J. Institute of Applied Arts, with a B.F.A. degree from the Mumbai University. After spending over two decades working for some of the leading advertising, design and digital agencies in India to create and grow some of the most iconic brands, Chandan has moved into the next chapter to focus on his design entrepreneurship, typography, lettering and teaching.

Earlier serving as a Chief Creative Officer of L&K Saatchi & Saatchi India, Chandan was also the chief designer and founder of its design division. This specialist unit helped some of their biggest clients like ITC Personal Care, Hero Group, RP-Sanjiv Goenka Group, Godrej Interio, Bombay Dyeing, Reliance Wellness and Kent RO. He has created some of the most noted identities for Hungama.com, Saregama Music, GVK SkyCity and Sterling Holidays to name a few.

His love for space design has helped him co-create and design some of the most raved bars and restaurants in Mumbai and Pune like WTF!, The Big Nasty, Loca Loca, The Tanjore Tiffin Room, The Sassy Spoon, Jimmy Hu, Wicked China and House of Mandarin.

Chandan's lettering work has been consistently published in some of the most reputed books in US (Goodtype) and Australia (Typism). His work has also been featured by I amsterdam, Passion Passport, Paris Je T'aime, Project Van Life, Design Sponge, Design Milk, AIGA and The Washington Post.

He was invited to be the 'Guest Curator of the Week' for the iconic @Goodtype account on Instagram.

Chandan is a visiting faculty teaching typography at Ecole Intuit Lab, Mumbai (a renowned French educational institute of graphic design and visual communication).

He shares about his travel, design, lettering and other influences through photography and by writing for his favourite websites like Travel Purist and Inspiro India Magazine. Read some of his blog posts here.