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The Studio

Chandan Mahimkar_About Us.jpg

Photography by: Nitin Sapkale

A multi-disciplinary studio,
orking independently and in collaboration,
to create impactful brand etymos for various sectors and scales.


Brand Identity
Branding Strategy

Design Strategy

Logo Design






Custom Typography & Lettering

Creative Direction

Art Direction
Tone of Voice

Coffee Table Books

Space Design

Environmental Graphics

Talks & Workshops


Chandan Mahimkar is an alumnus of Sir J.J. Institute of Applied Arts, with a B.F.A. degree from the Mumbai University. After spending over two decades working for some of the leading advertising, design and digital agencies in India to create and grow some of the most iconic brands, Chandan has moved into the next chapter to focus on his passion for branding, typography, lettering, space design and teaching.


​Earlier serving as a Chief Creative Officer of L&K Saatchi & Saatchi India, Chandan was also the chief designer and founder of its design division. This specialist unit helped some of their biggest clients like ITC Personal Care, Hero Group, RP-Sanjiv Goenka Group, Godrej Interio, Bombay Dyeing, Kent RO, Lotus Herbals and Reliance Wellness. He has created some of the most noted identities for, RP-SG Group, Saregama Music, GVK SkyCity and Sterling Holidays to name a few.


His love for space design has helped him co-create and design some of the most raved bars and restaurants in Mumbai and Pune like WTF!, The Tanjore Tiffin Room, The Sassy Spoon, Bombay Taco Co., The Big Nasty, Loca Loca, Jimmy Hu, Wicked China and House of Mandarin.


Chandan's lettering work has been consistently published in some of the most reputed books in US and Australia. His work has also been featured by I amsterdam, Passion Passport, Paris Je T'aime, Project Van Life, Design Sponge, Goodtype, Design Milk, AIGA and The Washington Post.

Chandan is a faculty at Ecole Intuit Lab, Mumbai and an instructor at Miami Ad School, Mumbai where he teaches design & typography, mentoring young design students.


He is a writing contributor for Travel Purist. You can also read some of his blog posts here.



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